Saturday, January 22, 2011

White is the New Negro

I find advertising to be fascinating, not in the traditional sense. But because it tells us what we are supposed to assume to be beautiful, fashionable, cool, now, hip, sexy, feminine, masculine, fabulous, that we should be white, skinny, and rich.

I love fashion magazines, I look at them all the time, but one must also critic them, and know that this is not reality it is a fantasy that you should never try to make come to fruition. This is what is dangerous about them, that people see them and want to be just like them, though it is impossible. I have a personal love hate relationship with fashion and the industry, but that aside, advertising is a hole different demon.

So I took some magazine pages and blacken out the flesh of some white people. By doing this everyone was the same and commented and how all the flesh and characteristics of these models are really the same. It also made it so you could not tell what race they were unless I told you that I only blacked out the white ones.

Although this technique has been done many times before, I chose not to blacken out the hole figure, but the leave their cloths, to say these people are living mannequins with no real porpoise, and comment on race.

Thought this guy looked like a prostitute

Strange image of a man who now looks crazy and homeless instead of fashionable

I liked this all black background with black clothes so I thought she should be black as well

Now they are the same

Thought this was ridiculously racist, a old white woman with her Mexican band

This one I wanted to compare the two characters against one another

Blackened out all of the white figures in order to exaggerate the one white ones.

Make a beautiful man threatening and frightening

found it strange to have an all white background with an white figure wearing a white jacket

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